Archive for Management Mantra
October 2, 2008 at 8:30 pm · Filed under Management Mantra Posted by vaibhav
In today’s competitive world, a good product sold at an attractive prize is not sufficient for successful business. It is essential to communicate the products USP [Unique Selling Proposition/Point] to the potential consumers and customers. This task in marketing is known as promotion.
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August 8, 2008 at 10:00 am · Filed under Management Mantra Posted by vaibhav
Selling is an important part of any business. Doesn’t matter if it is a product, service or even a meagre idea, if you know how to sell it then the job is done and if not then. . . . . . [You know what I mean] Read the rest of this entry »


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August 2, 2008 at 9:52 pm · Filed under Management Mantra Posted by vaibhav
Every market has different types of customers and each new product or service launched, depends highly on the type of market for its success. Not just the demand by the customers ascertain the fate of new entity but also the class to which majority of buyers belong to. There are five categories in which the customers can be classified into:
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July 27, 2008 at 8:51 pm · Filed under Management Mantra Posted by vaibhav
Management of any type, whether in business or some other human activity, in simplest of words is the act of bringing people together to work for achieving the desired goal. Broadly speaking management is defined by five functions
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