Archive for the Category »Management Mantra «
Being a management student we are expected to read management books and what the modern day management gurus has to say. Although I don’t have a long list of management books I’ve read to boast about or huge number of gurus I’ve listened to, but till date I have not found one book which is full of management lessons as much as in Ramayana. more…
We are in a dynamic ever-changing world, in which people, organizations and businesses live, adapt, evolve and survive. The meager existence of change is the reason why the mankind has progressed to such heights. Had it not been our adaptability and acceptance to change who knows we would still be living in the Stone Age. more…
In today’s competitive world, a good product sold at an attractive prize is not sufficient for successful business. It is essential to communicate the products USP [Unique Selling Proposition/Point] to the potential consumers and customers. This task in marketing is known as promotion.
Selling is an important part of any business. Doesn’t matter if it is a product, service or even a meagre idea, if you know how to sell it then the job is done and if not then. . . . . . [You know what I mean] more…
Every market has different types of customers and each new product or service launched, depends highly on the type of market for its success. Not just the demand by the customers ascertain the fate of new entity but also the class to which majority of buyers belong to. There are five categories in which the customers can be classified into:
Management of any type, whether in business or some other human activity, in simplest of words is the act of bringing people together to work for achieving the desired goal. Broadly speaking management is defined by five functions
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