http://www.zhagdoo.com/2009/07/22/brand-ambassadors-%e2%80%93-how-do-they-help/ Just Another View Point Sun, 06 Nov 2011 09:04:44 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.zhagdoo.com/2009/07/22/brand-ambassadors-%e2%80%93-how-do-they-help/comment-page-1/#comment-1004 vaibhav Fri, 24 Jul 2009 09:50:26 +0000 http://www.zhagdoo.com/?p=523#comment-1004 moreover getting a celebrity in is more about brand recognition these days, as soon as u see the celebrity you relate the product with him/her; an important aspect of advertising. moreover getting a celebrity in is more about brand recognition these days, as soon as u see the celebrity you relate the product with him/her; an important aspect of advertising.

]]> http://www.zhagdoo.com/2009/07/22/brand-ambassadors-%e2%80%93-how-do-they-help/comment-page-1/#comment-1003 aalok Basu Fri, 24 Jul 2009 09:14:14 +0000 http://www.zhagdoo.com/?p=523#comment-1003 Celebrity faces have definitely started appealing lesser and lesser to me as well.. although I would like to add that there is a major population in our country who still do like to associate themselves with celebrities be it through only using the product they promote, so I guess it is not a bad advertising proposition still.. and coming to Aircel, I think it was rather a strategic launch that they acquired as Dhoni can reach out to millions at a go, and when it comes to their product.. its not bad at all.. so agree with you on the flooding of celebrity faces during commercial breaks.. but as for Aircel, I would say.. let’s wait and watch.. Celebrity faces have definitely started appealing lesser and lesser to me as well.. although I would like to add that there is a major population in our country who still do like to associate themselves with celebrities be it through only using the product they promote, so I guess it is not a bad advertising proposition still.. and coming to Aircel, I think it was rather a strategic launch that they acquired as Dhoni can reach out to millions at a go, and when it comes to their product.. its not bad at all.. so agree with you on the flooding of celebrity faces during commercial breaks.. but as for Aircel, I would say.. let’s wait and watch..

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